Belmont Christian College

Digital strategy, Digital partnership, Web design & development, Photography, Change management, CRM systems

In 2018, Belmont Christian College revamped its online presence and marketing efforts, leading them to partner with Bolsta Digital for a new website build. Since then, Bolsta and Belmont Christian College have built a strategic partnership aimed at implementing comprehensive marketing and communication improvements across the College's digital and physical spaces.


Our partnership with Belmont Christian College has been incredibly fruitful. In collaboration with Director of Mission & Community, David Gray, we have:

  • Built and refined the College’s website, including a complete re-thinking of messaging and copy, ensuring it remained dynamic and in line with the College’s vision and values.
  • Integrated Digistorm Funnel and Feesable Fee Calculator into the admissions flow, leading to a reduction in administrative workload related to tour bookings and enrolments, allowing staff to focus on providing quality experiences for prospective families.
  • Pivoted seamlessly into a fully digital learning and information hub during the COVID-19 pandemic.
  • Created compelling storytelling moments around the College’s 40 year anniversary.
  • Reimagined BCC’s College Tour strategy, making it more agile, targeted, and informative to prospective families.
  • Developed annual rhythms of content creation to reduce workload and increase the output of quality creative photography, videography and copywriting for use on social media and the College newsletter.

"You will not regret working with Jacob. He is thoughtful, articulate, and understands Australian independent schools."

David Gray
Director of Mission & Community
Belmont Christian College


We asked Belmont Christian College’s Director of Mission & Community, David Gray, about his experience working with Bolsta Digital. Here’s what he had to say:

When I first arrived at the College, we had never engaged in a long term marketing strategy and so while things happened in their own time, there was no general consistency, nor long term thinking put into how we marketed the College. I realised pretty quickly that we were going to have to build a marketing and communications department from the ground up and Jacob has played a considerable role in helping us achieve that very thing.

I consider Jacob a trusted extension of our marketing department, who not only comes up with thoughtful ideas and well structured strategy input, but based on the very strong relationship we have developed over 5 years, he is willing to ask me the difficult questions. Avoiding the tough questions means that you just keep doing the same old stuff.

It is just so easy working with Jacob. As a leader in our school, I often have my mind focused on numerous things throughout any given day and to have someone who gets it, is readily available and requires minimal prepping and context backgrounding is so helpful to me personally.

Jacob really understands the intricacies of school marketing. He has learnt over many years what makes school marketing different to selling a product, and he applies his skills across the schooling network in such a professional manner. I feel like without Jacob, we would not have made the developments and growth targets that we have managed to achieve in recent years. I consider Jacob an extension of our team, for a fraction of the cost, and yet if you ask me, his return on investment is ten fold.

Practically, and on numbers alone, the College has grown 30+ percent in enrolments since we enhaged Jacob, and whilst there are a multitude of reasons for enrolment growth in schools, having a clear messaging base and support structures in place has definitely supported the growth projections.

If you’re a marketing manager at a school thinking about engaging Bolsta… Go for it. Do it yesterday.

You will not regret working with Jacob. He is thoughtful, articulate, understands Australian independent schools, and most importantly, is not selling you a template. He has the capacity to go toe-to-toe with you on strategic thinking and big picture projects. I get tired of the usual suspects trying to box you in and sell you a quick fix.

Jacob is committed to the long term and once his run sheet of schools is full, folks will regret that they did not get in sooner and bring him into their extended team. I plan to keep Jacob and the wider team from Bolsta locked into my budget planning for many years to come. They are one of us.

One final note for the smaller schools…you have to do this ASAP. The return you get from Jacob based on his years of experience will bring you up to speed and put you on the right track within 18 months compared to years and years of slugging it out on your own. If you want to punch above your weight, get him onboard today. You won’t regret it.