Digital strategy, Web design & development
Feesable approached Bolsta Digital in 2022 to bolster their internal teams digital capabilities. Feesable founder and marketing professional, Anthony McCausland, understood the value of strategic messaging and a strong digital 'home'. The Feesable Fee Calculator grew quickly, and it was time to consolidate a brand, marketing and digital strategy that grew organically with the product.
Solutions
- Built the new Feesable website, cleverly working within the existing visual identity whilst pushing the brand to be more reflective of a modern SAAS product
- Improved the sales flow for the Feesable Fee Calculator website
- Reviewed and refined Feesable’s target audiences
- Clarified and re-written key messaging
- Provided UX direction on user flows through the Feesable Fee Calculator product
"Jacob is excellent at challenging the norm and thinking strategically to get to the core of a problem and deriving meaningful solutions."
Anthony McCausland
Founder
Feesable
Results
From the outset, working with Jacob has been a pleasure. Jacob brings broad skills and expertise as a generalist which is hugely valuable, but he is also very focussed on where he can add the most value to a project or organisation. He’s excellent at challenging the norm and thinking strategically to get to the core of a problem and deriving meaningful solutions.
His customer-centric thinking has helped us at Feesable to understand our customers better, and think through effective go-to-market strategies. Jacob’s sharp eye for design, crafty web development skills and project management skills helped Feesable to create a brand new website which was well-beyond what we could have done internally.
Jacob is interested in the big-picture vision and the long term outcomes for Feesable, making for a meaningful partnership which has lasting impact on our business.