Who is it for?

Our Parent Experience Program is perfect for schools who need: 
  • To build (or re-build) their entire marketing and admissions process from the ground up
  • To solve complex communications challenges with the help of strategy, brand, and marketing experts
  • To set themselves up for future growth as they transition from a small community school (less than 400 enrolments) to the next level (400-1200 enrolments)
  • A defined process, timeline and costs to enact significant change
  • To engage their stakeholders as part of a broader change process

What is it?

The Parent Experience Program is a comprehensive, intensive transformation of your marketing, communications, enrolment and admissions process. 

You and your leadership recognise that your school is embarking on significant change and/or growth. You realise that your current brand, marketing and admissions processes are inadequate and at times inaccurate to where your school is heading. You know that the expectations of parents are changing, especially in regards to digital experiences. 

Slow and incremental change, in this instance, is inadequate. You need an external team to help guide you through a transformation process. 

What's included?

Our process is rooted in our Prospective Parent Experience model.  We conduct with you:
  • Board, executive and community stakeholder engagement
  • Staff interviews and in depth process auditing
  • Group and 1-1 staff training

And build with you:
  • Digital Rebuild program (new custom website and digital ecosystem)
  • Brand strategy review and re-write
  • Brand toolkit
  • Messaging framework
  • School tour strategy and digital advertising campaign
  • Marketing strategic plan and annual rhythm

  • Communications framework

    • The Parent Experience Program Process

    Across 5 terms (15 months), we guide you through:
    • T1 - Discovery/audit/research/scoping/stakeholder engagement
    • T2 - Brand & Communications frameworks/strategy
    • T3 - Brand rollout & website design, staff training
    • T4 - Website development & CRM improvements, staff training
    • T5 - Launch support and school tour campaign

    Get started

    Want to take the next step towards starting the Parent Experience Program? Fill out the form below. 



    "It is just so easy working with Jacob. He is thoughtful, articulate, and has the capacity to go toe-to-toe with you on strategic thinking and big picture projects."
    David Gray
    Director of Mission & Community
    Belmont Christian College

    Hi! I'm Jacob, owner of Bolsta Digital.

    I've worked with schools for over seven years: in-house, as a freelancer and with an agency. 

    One thing has always made me excited; partnering with passionate, capable marketers who are overwhelmed with a lack of resources. 

    As a school marketer, you wear a million different hats. It's difficult to master them all. Am I speaking to you?

    You dream about having the time, skills and headspace to do excellent work telling your school's story, although mapping a path to this dream feels daunting.

    We partner with school marketers just like you, helping you to deliver an outstanding parent experience with less stress. 

    I love strategy. I love problem-solving. I love finding efficiencies. I love the complexities of schools. And perhaps most importantly, I love championing people like you to be the very best you can be. Your win is my win! 

    We bring life to your school's story, and help reduce your stress-levels while we're at it. 

    I’d love to learn more about you and your school. The best way to get started is to book a call with me. No strings attached.
    Register your interest

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